Wednesday, July 29, 2009

What's the deal?

I've had quite a few people ask me about cereals lately so I wanted to post this particular study that I ran across...

"In 1960, researchers at Ann Arbor University performed an interesting experiment on laboratory rats. Eighteen rats were divided into three groups. One group received cornflakes and water; a second group was given the cardboard box that the cornflakes came in and water; and the control group received rat chow and water. The rats in the control (rat chow) group remained in good health throughout the experiment. The rats receiving the box became lethargic and eventually died of malnutrition. But the rats receiving the cornflakes and water died before the rats who were given the box - the last cornflake rat died on the day the first box rat died. Before death the cornflake rats developed schizophrenic behavior, threw fits, bit each other and finally went into convulsions. Autopsy revealed dysfunction of the pancreas, liver and kidneys and degeneration of the nerves in the spine - all signs of "insulin shock." The startling conclusion of this study is that there is more nourishment in the box that cold breakfast cereals come in than in the cereals themselves. Loren Zanier, designer of the experiment, actually proposed the protocol as a joke. But the results are far from funny. They were never published and similar studies have not been repeated. If consumers knew the truth about breakfast cereals, vast fortunes would be jeopardized." SWF

You decide...

No comments:

Post a Comment